On-Page SEO Guide

On-Page SEO Guide

On-page SEO is a very important part of general SEO activities. We can make our best to obtain a very good on-page SEO and we have different kinds of parameters. So, our rule over the on-page SEO parameters is higher than the off-page and technical SEO. Here, you can find the most important points about this topic. You will learn all the aspects to obtain very good pages and websites that will rank on the first search engine queries.

What is On-Page SEO?

on-page SEO.

On-page SEO is a bunch of SEO methods that can influence the boundaries of your website. They are the parameters that you can directly change to improve your SEO performance. For example in the off-page SEO, your influence is not high as the on-page SEO activities. Because the general parameters are not on your hand. The parameters are about the outside of your website.

Before starting to on-page SEO campaign, it is very important to have your technical SEO optimized well. It is very important to know whether the search engines will crawl your pages or not. After you are sure about the technical side, you can start on-page SEO activities.

With the on-page SEO campaign, the SEO performance of your web page about your company or business will increase. So, more people will see your page on the search results and more people try to reach your services and products. This means this will lead to a direct increase in the customer portfolio.

On-page SEO is a very wide range of topics and there are lots of kinds of parameters that are affecting it. So, you need to consider the different kinds of parameters. Here we will show these parameters and how you deal with this parameter effectively. If you consider these parameters in your SEO campaign, your business will take first place in the related search queries that you intend.

Define the Proper Keywords for On-Page SEO

Keyword research for on-page SEO.

First of all, you need to define the target audience that you intend to take into your system. So, you can do it by defining the proper keywords for your campaign. It is very important to define the keywords wisely for a successful on-page SEO campaign.

Firstly, you need to know your niche and which kind of visitors you want in your SEO campaign. So, it is very important to know the general scope of your business or products to define the exact keywords for it.

Defining Accurate Keywords

For example, you are giving a car repair service in Atlanta. And you want to reach all the possible audiences and possible customers who need car repair services in Atlanta. So, the keywords and keyword variations must be around these keywords; “car repair services in Atlanta”, “car repair in Atlanta”, and “Atlanta car repair”

There are also different tools that you can easily search for the keywords and their search volumes such as Semrush or other keyword research tools. So, it will be much easier for you to define the general keywords that you need.

Also, the keywords must not be high in the competition. If you select high competition keywords, it will be much harder to rank. So, you need to select more specific and long-tail keywords which have lower competition and lower traffic. But these keywords have much higher conversion rates than others.

For example, “t-shirt” is a general keyword that the competition is very hard for it. Lots of the biggest e-commerce websites are investing in this hardest keyword to rank for. Also, “polo t-shirts with engineering prints” are much more narrow keywords that you can easily rank for it if you apply on-page SEO accordingly.

Keyword Lenght for On-Page SEO

The length of the keywords is also very important in terms of the search queries. If you select very short sentences with only one word, ranking these words will be very hard for you. Because one-word queries are very general queries that people from these keywords’ intents can be very different.

Also, using very long keywords can lead to the problem of non-searching keywords. In this case, do not specify very long keywords that there are no actual visitors and audience of this keyword.

Our general recommendation, your keywords must be 2-5 words. With this length, you can easily access the best audience that you want to reach.

Content and Page Strategy

The second step in the on-page SEO activities is the content and page strategy that you need to create for a long-period. You need to use the inverse pyramid structure for the contents and pages.

In the inverse pyramid method, you are creating content for the target keywords which are the competitions are lowest. Or create supportive and informative blog posts and pages to link inside the main contents will give you customers. This must be the first stage of content management and strategy.

In the second stage, you need to create contents and pages that are directly targeting the main keywords that you defined for your page. So, the general structures of these contents must be very good and there must be meaningful links between the supportive contents of these contents.

This must be the general strategy that you need to embrace. With this, you will create much more logical content and page hierarchy for search engine crawlers and visitors.

Create Contents and Web Pages for On-Page SEO

If your content and web page strategy is solid enough, you can start to create contents and web pages that are inciting to people working with you. You need to obtain original articles and content while you are writing about the services or businesses you have.

For search engines, the originality of your articles and web pages is very important. If you plagiarise or copy your content or web pages from other kinds of websites, search engines will detect these copy posts and you will never be able to rank higher for these pages.

So, you need to write and create your web pages originally. You need to give all the necessary information on your page that will be useful for the visitors and readers. And, the tone of voice must entice the visitor’s contact you.

You can use different kinds of content management systems such as WordPress or Shopify if you market products. There are lots of kinds of useful tools that you can easily create your content and articles about your services or products.

You need to also take attention to the parameters of your services and products on the differences from other kinds of websites and web pages. So, this will increase the conversion rates of the visitors. The visitors become your customers at higher rates.

Importance of Originality

We stated that the original contents and pages are the prime importance in terms of on-page SEO. So, you need to have posts and pages that have original content inside them. You need to create the pages and contents on your own. Otherwise, if you copy content from other websites and sources, you will not able to appear in the search results in general. This is because search engines are very good in terms of finding plagiarised content. And this will affect your on-page SEO strategy in a very bad way.

There are also lots of applications and extensions on the internet that you can convert the articles into the same one by using the synonyms of the words. So, this will decrease the general performance of your website. Because the search engines are much more clever than these applications to detect the copied content.

The only way to obtain very good content in terms of originality is to create content by yourself. So, it will be very important to check the originality of your content by checking in online plagiarism checkers.

Internal Linking Structure

Internal linking for SEO.

Internal linking structure is very important in terms of on-page SEO. So, you need to obtain a very good internal linking structure between the pages and the articles in your applications. We explained the inverse pyramid strategy in your pages and website content strategy. So, the internal linking structure is very important in this strategy.

On your all web pages, you need to link the relevant keywords to the posts and pages on your website. So, you will create a meaningful link structure so that you can navigate the visitors to more specific topics on your website. And also, the search engine crawlers can crawl the different kinds of links and pages on your website.

And also, you need to have general pages which are the most engaging ones on your website. So, these web pages must have lots of internal links to the other pages and articles that you have. And crawlers can roam through your website much more easily. This will increase the crawlability of your website.

But you can have lots of kinds of articles on your website. And remembering all of these articles can be a hard thing for you for internal linking. So, there are useful tools that you can use to create logical linking structures with the recommendations of these applications and extensions. You can use these kinds of applications.

Like internal links, the use of outbound links is very important in terms of the on-page SEO strategy. Because the search engine crawlers and algorithms will perceive these outbound links as that your content is relevant to the general things in the market. And you are referencing good sources while you are serving information to the users.

So, it is very important to have high-quality outbound links to high-quality sources such as Wikipedia to use as references. But do not use these links to the low-quality and unstable systems which your links will be broken and badly affect the on-page SEO.

Also, you need to consider the “do-follow” and “no-follow” outbound links to the outside of the website. You need to adjust the high-quality outbound links as “do-follow” and lower-quality ones as “no-follow”. Because the search engine crawlers will follow the do-follow links and consider them as a backlink to other websites. And if you use the no-follow links, the crawlers will not follow these links and will not affect the on-page SEO.

And do not use the outbound link to the webpages which you will compete with them. Because you will increase their chance of ranking higher by giving outbound links. So, give the outbound links to pages that you are not in the competition with them.

Importance of Visual Elements in On-Page SEO

As we stated above, search engines always try to increase the user experience of the people who are making search queries in them. So, they are trying to show the best results that give the best and rich answers and solve their problems. So, it is very important to use to increase the uıser experience in our pages and websites.

And if we take a look at the general behavior of the visitors on the web pages, they are searching for their answers in a quick way. So, they will refrain to read the longest articles and longest writings that these pages have. And they will search for a quick way to get the information.

So, if you add visual elements that give visual explanations of the articles and paragraphs, they will be very effective to give the general message to the visitors. And, understanding the general information from these visual things will be very easy for the visitors.

We are not talking about only the images. Yes, images are also very important. But also if you add infographics, graphs, and charts to explain the general message that you are trying to give will be very useful for the visitors. And by doing that, you increase the general user experience of your website which will rank higher in the search engine queries.


Also, the use of relevant images in your web pages and articles is very important to hold the users on your websites. The images will give much more insight to the visitors about the topic. So, you need to add images to your web site in an efficient way.

You need to take special care about the use of original images on your webpages. This is because you can face copyright problems if you use the images of other websites or sources directly. So, you need to use your images if you are marketing a product or service on your website.

Also, you can use the free-to-use images by searching in the Google image search with “Creative Commons License”. For example, the most important source of free images is Flickr which you can easily use in your articles.

You need to improve the visuality with images and visual elements that we explained above. So this will increase the user experience and on-page SEO performance of your website.

Importance of Alt Attributes

Use of the alt-attributes in the texts that you have is very important also. Alt attributes or alt texts are the general texts that define the general purpose of this image in your article. So, you need to give a very good alt attribute to your images.

If people can not reach your images, the alt attributes will be automatically shown to your visitors. Also for visually impaired people, it is very important to have good alt attributes in your images. So, it will be very valuable for the search engines whose pages have very good alt attributes for their images and visuals.

And also, the image search property of search engines is very common among people. It is possible to obtain very good traffic from image searches. So, search engines are using the alt attributes to show the images in the image search queries. You need to consider giving the best alt attributes to your images also.

SEO Title of Your Post

SEO title.

The title is a very important thing that we need to consider professionally. So, you need to have a very good title that states the general content that you have for the visitors. And it must entice the searchers to click on your page. So, giving a proper title to your posts and pages is not easy stuff.

Firstly, the title must start with the focus keyword of your page. So, your page will seem much more relevant in terms of the context of the focus keyword that you have. And also, you need to use a language that entices people to click on your pages.

Also, the length of the title is very important. Search engines like Google will show only a specific portion of your article in the search results. So, if you use a very long title, this title will not be shown in the search engine results fully. Only the first several words will be shown. So, you can not give the main idea of your topic to the readers. And do not create short titles. Short titles can not give a message to the readers.

Our recommendation is to use SEO titles between 5-10 words in general. It will increase your SEO performance in a very good way.

Creating a Meta Description

The meta description is also very important in terms of on-page SEO. Meta descriptions are the important things that appear in the search results just below the title of your text.

meta description.

You can see the meta description above. So, efficient meta descriptions are very important to show the general context of the page that you have. And this must entice the searchers to click on your page and look at the content that you have.

In a meta description, you need to have your keyword appear only one time. Also if you define other kinds of keywords, these keywords must appear in the meta descriptions. It is very important to have meta descriptions that have keywords.

And the length of the meta descriptions is also very important. You need to have descriptions that are long enough to appear stylish in the search results. And it is very important to have not too long meta descriptions that will not appear in the search results.

Also, do not have very short meta descriptions. Short ones will not carry the general information and idea of your text and pages. Our recommendation on the meta descriptions in general is, to create descriptions between 30-50 words.

Length of the Text

Also, the length of the article or text is an also very important parameter in the search engine results. Because search engines trying to give the richest results to the users. And pages and posts which have the richest results, appear on the top places of the search engines. So, it is very important to have a very good length of the article.

If you take a look at the general placements of the informational articles and pages on the internet pages, the longest ones are at the top places. So, you need to consider giving much more detailed information about the general topic that you are explaining to your users.

And also, it is very important to make research the general article lengths that appear in the search results of the keyword that you have. And you will have general insight about the article length that you need to have. But if we take a look at the sector, the articles and posts that have 1500-2000 words are performing best in the search results.

Furthermore, if we think in terms of search engines, it is very important to have lots of rich information and results about the topic that we are handling. It is very important in terms of on-page SEO. Because our page provides the richest result that search engines can use in different ways.

We are not recommending creating articles that are very long and contain irrelevant information and paragraphs to hold the long article. This strategy will not be successful in terms of search engines. Because search engines are clever enough to specify the low-quality information that you have.

Importance of Readability


As stated above, search engines are trying to improve the user experience of the people who are making searches in them. So, the highest pages that have the best user experience will get the higher ranks. And if we think in terms of this issue, the readability of our pages and articles is very important in terms of the user experience and on-page SEO. And we need to create pages that have the best user experiences.

If your page has good readability, people will stay much longer to read your text and articles. Because they are not spending lots of energy to get the information or idea that you are giving. So, improving the readability of your articles is very important.

And also, if your article is very hard to read, the articles and pages will seem very boring to the visitors. And they need to spend lots of energy to understand the general message that you want to give.

So, here we explained the most important aspects of the readability of articles and posts. You can consider these factors to improve the user experience of your articles.

Refrain from Passive Voice

Passive voice is one of the most common mistakes on web pages that people are makşng. Because passive voices are generally harder to understand for the general public. People use the passive voice in the scientific and technical stuff and the general audience of them are scientists and highly technical people.

But the general visitors to our websites are the people who are like you and me; average people. So, we need to serve pages that give the general idea most easily. To improve the user experience and the on-page SEO of our articles and posts, use an active voice in your writing.

Reading active voice is much easier for the average person than the passive voice.

Use of Subheadings

Subheadings are very important elements of web posts and web pages. They are very important in terms of on-page SEO. Search engines give special attention to the use of subheadings inefficiently way. Also, if you use the subheadings inefficiently and the right way, you will increase the user experience in a very good way.

Subheadings are the H-tags that you need to use. H1 tag is the title tag that you need to use only for 1 time per post. In the H1 tag, you are giving the general SEO title. Also for the man titles of your post, use the H2 tags which will separate the posts according to the different contexts. And if you are writing highly specific and detailed things, you can use the H3 and H4 tags also. So, you will obtain a very good structure on your page with the H tags.

H tags continue up to the H6 tag. So, the general hierarchy is very important between the H tags. Also, search engine crawlers are crawling the general topic of your pages according to the H tags. Because of that, it is very important to use keywords in your H tags.

Another recommendation is the text length is also very important per subheading in on-page SEO. The general length must be between 100-400 words per subheading. This will increase the readability and the general user experience in your texts.

Length of the Paragraphs

The use of paragraphs efficiently is also very important in terms of the user experience and the on-page SEO. You need to use them effectively to improve the general message that you want to send to your customers.

You need to adjust the general length of the paragraphs between 4-10 sentences in general. If you create very short paragraphs, the general stability of the text will be down. Also, if you use very long paragraphs, it will be very hard to understand the general message for the readers.

Hold the paragraphs to a specific length.

Length of the Sentences

Like paragraphs, the length of the sentences has a very important effect on the general on-page SEO performance of the pages and posts. You need to have very clear sentences so that the readers can understand the general idea.

In general, if a sentence has 20 words or above, they are considered a long sentence. If there are long sentences, it will be very hard for the reader to understand the sentences. So, you need to hold the number of words below 20 to make easy-to-understand sentences in your texts.

Do not create complex sentences. Give your message directly to them. This will increase the readability of your texts in general. So, in the long run, the SEO performance of your website will increase.

Consecutive Sentences

This can be an also very important problem in terms of on-page SEO. So, consecutive sentences will decrease the readability of your pages in a very bad way. So, you should not use consecutive sentences on your pages. Consecutive sentences are sentences that start with the same word respectively. If the respective three sentences have the same staying keyword, it will appear very awkward for the readers.

Do not Use Complex Words

Simplicity is very important in terms of the user experience. So, if the sentences and paragraphs contain basic words instead of complex words, it will be much easier for the user to understand this paragraph. So, it is very important to refrain from complex scientific and technical words to convey the general message of our text.

If you want to imrove readability and on-page SEO in the long run, refrain from the use of complex words in general.

Use Transition Words

Transition words are also very important to convey the message most easily in terms of on-page SEO. It will be much easier to read the paragraphs where the sentences are connected with transition words.

In general, the most important transition words are; “So, furthermore, on top of that, also, etc.”. If you use them, your text will be much more readable. And the user experience with your web pages will increase. In the long term, it is very important to have transition words in your passages.

Importance of Grammar for On-Page SEO

Grammar is also very important in terms of readability. Punctuations and spelling are very importna pillars of grammar. You need to build your articles and posts around very good grammar in your language. Search engines give very big attention to correct grammar use. So, if you take a look at the top-ranking results in the search engines, the grammar of these articles is perfect.

It is very important to have a good standard of grammar in your posts in terms of on-page SEO. If you are writing in the English language, you can use Grammarly to improve the grammar structures of your posts and articles.

Using Google Rich Results for On-Page SEO

Rich results mean you are giving the richest content on a specific topic in your posts and pages. You have all the important information on your pages to convey the general message. So, search engines like Google will use your posts to show different kinds of rich results.

In the rich results of the search engines, there are different appearances such as featured snippets, information bars, video results, shopping, recipes, etc. You need to create your content around these rich results if you are trying to get into the top places.

For example, you are competing in a product that you are selling. So, you need to create the general content according to the Shopping section of Google. You need to tell the search engines that you are marketing a product in your system. And you can use the rich results on Google.

Use of Schema for On-Page SEO

Schema is one of the most important tools that you can tell search engines about your rich results or a specific type of post. In on-page SEO strategies, defining the schema of your posts is a very important tool. So, it will be very easy for you to define the general context of your schema.

If you are creating pages to rank in different positions, you can define these schemas to tell the search engines about your type of pages;

  • Web Page
  • Item Page
  • About Page
  • FAQ Page
  • QA Page
  • Profile Page
  • Contact Page
  • Medical Web Page
  • Collection Page
  • Checkout Page
  • Real Estate Listing
  • Search Results Page

As you see above, there can be various kinds of pages that you can specifically tell to the search engines. And the search engines will rank your page according to the type of rich results. For example, if you are creating pages about items or products and if you select the “Item Page”, it will be very easy for you to rank.

Also, if you are creating articles or blog posts, you can easily select the schema for your posts;

  • Article
  • Blog Post
  • Social Media Post
  • News Article
  • Advertiser Content Article
  • Satirical Article
  • Scholarly Article
  • Tech Article
  • Report

So, it will be much easier to rank in specific results in search engines if you select a specific schema for the pages and posts that you create on your website.

Concluison on On-Page SEO

As you see above, there are various kinds of parameters that you need to consider about the on-page SEO applications. And you need to deal with various kinds of parameters and things to improve the on-page SEO performance that you have.

For people who want to make a very good start with SEO applications, this article will be a very good start for them. There are lots of information here to make them a very good start. And also, for people who are willing to take an on-page SEO service, this article will be very informative. So, they can easily select the best service provider themselves.

Also, there are different kinds of tools that we explained above that you can easily use for the on-page SEO applications on your website. So, your SEO performance will skyrocket with these parameters.

Finally, do not forget to leave your comments and questions below about the on-page SEO.

Your precious feedbacks are so important to us!

Check: SEO for Manufacturing Companies and Industries

FAQs About On-Page SEO

What is on-page SEO with examples?

On-page SEO is enhancing and improves the SEO performances of the websites with the parameters in the website itself. So, with the on-page SEO campaigns, we are trying to enhance the user experience of the visitors to enhance the rankings of the web pages. For example, if you have a well-structured web page and very good web page applications, you need to make adjustments to these pages in terms of on-page SEO to improve your chance to get higher rankings.

What is the difference between on-page SEO from off-page SEO?

The most important difference is, that we are dealing with the parameters inside the website such as posts in on-page SEO. And in off-page SEO, we are dealing with the parameters which are not about the website such as backlinks from other websites. So, it is very important to have a different SEO campaign for on-page SEO and off-page SEO applications. This is the general difference between them.

What are the benefits of on-page SEO?

The most important benefit of on-page SEO is, that the overall SEO performance of the web pages will increase and skyrocket with the on-page SEO optimizations. So, it is very important to deal with these parameters to improve the rankings in search engines. Without on-page SEO improvements, it will be very hard the ranking in the top places. Because search engine algorithms assess the relevance and the high-quality posts according to these parameters in on-page SEO.

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